About me

Throughout my career, from global corporations to startup leadership, I’ve been driven by one purpose: creating spaces where people and organisations feel seen, aligned, and equipped to grow.

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After close to two decades at Shell, I co-founded and scaled an AI-technology startup, building a 30-person diverse team, guiding strategic pivots, raising capital, leading towards a structured exit. This taught me that real progress, whether in business or life, comes from clarity of direction, emotional presence, and the courage to adapt.

 

And these experiences remind me that change is natural - it’s a rhythm. And when we listen closely, we can navigate it with clarity.

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That journey led to Shift North: a coaching and advisory practice rooted in four pillars: Connection, Clarity, Courage, and AI‑Enhanced Reflection.

 

I now work with both individuals and organisations:

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• Supporting individuals at personal or professional crossroads

• Advising organisations through strategy reviews, change management, and complex decision-making

• Helping teams build cultures of trust, resilience, and meaningful progress

 

My approach blends structured insight with presence - listening, asking the questions that matter, and using AI tools that support reflection and forward movement.​ I find my own grounding in quiet moments in nature, and this theme has been weaved into Shift North.

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Whether you’re leading a company through transformation or facing a shift in your own path, I’m here to walk alongside you - with heart, clarity, and intelligent support.

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- Norbert